The lines have blurred, spun, spiraled and merged. Is it possible today to be in only one marketing channel, even if you wanted to? Technology has made the interrelationships of traditional and digital, social and private, direct and indirect, online and offline, seamless. It has penetrated our thinking, shopping, communicating, dating, driving… virtually every interest and habit in existence. And many now believe that the incredible marketing device that fits in a hand, pocket or purse is the most powerful technology on the planet. But we don’t. We still believe it’s YOU.
Understanding the “who, what, when, where and why” of a desired target market, and their behavior, is the key to making authentic connection happen. And the “how” of identifying and communicating with that audience is essential to attracting those who want to find, aspire to, or BE, your brand.